The Gunners have switched from their black and bronze design last season to a much more eye catching yellow kit with black wavy lines - inspired by the map of Islington.
This season marks 20 years since the Gunners last lifted the Premier League title, and Mikel Arteta's side will hope that their new strip will be the ones they wear to title glory this season.
As typical, the Gunners didn't go simple with their promotion campaign for the new kit, releasing a video which called on Arsenal stars as well as celebrities including Martin Kemp and British singer Mabel.
It will be worn for the first time when they play an MLS All-Stars side led by Wayne Rooney in Washington D.C. on Wednesday.
Martin Odegaard was one of the Arsenal stars to help unveil their away kit for the new season
Martin Odegaard was one of the Arsenal stars to help unveil their away kit for the new season
The Gunners have swapped last year's black and bronze design for a much more eye-catching yellow strip with black wavy lines
The Gunners have swapped last year's black and bronze design for a much more eye-catching yellow strip with black wavy lines
Bukayo Saka helped front the video campaign which included a number of Arsenal stars as well as celebrities such as Martin Kemp and British singer Mabel
Bukayo Saka helped front the video campaign which included a number of Arsenal stars as well as celebrities such as Martin Kemp and British singer Mabel
Arsenal launch new Away Kit for 23/24 season
Saka, Martin Odegaard, William Saliba, Gabriel Martinelli and Oleksandr Zinchenko were all all seen sporting the new kit and feature in the video as they listen to a local Islington radio station - with a song by Arsenal-supporting UK rap artist AntsLive.
Injured Lionesses star Beth Mead also posed for a portrait in the campaign, no doubt eager to return to action as quick as she can next season - following the disappointment of missing out on the World Cup due to her ACL injury.
They released their new home strip in May, which was designed to celebrate the 20th anniversary of the famed Invincibles season, which saw the Gunners fail to lose a match under manager Arsene Wenger in their pursuit of the Premier League title.The shirt features a faint lightning bolt pattern, and the sleeves and club badge have been updated with gold detailing to commemorate the championship-winning achievement.
Authentic versions of the new kit can be purchased for £110 online for adults. The replica version of the kit is available for £80 and £55 for children.
A similar version of the strip with the same design was leaked on social media back in May.
Arsenal have been busy this summer with the additions of Kai Havertz, Declan Rice and Jurrien Timber.
The new away kit is likely to be put out on show sometime during Arsenal's pre-season tour of the United States.
Arteta's side flew out on Sunday, ahead of their first match against an MLS All-Stars team in Washington D.C on Wednesday. The MLS All-Stars side will be led out by DC United boss Wayne Rooney.
They will then play Manchester United at the MetLife Stadium in New Jersey on Saturday - the first time the sides have played on American soil.
The final part of their US Tour will be in Los Angeles on July 26, when they take on Barcelona at the SoFi Stadium - home of the LA Rams.
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