What £375m new Liverpool deal would mean for Arsenal as five-year contract set to be signed

Liverpool look set to become the latest Premier League club to join Adidas as their kit manufacturer ahead of the 2025/26 season.

It is understood that Arsenal bag themselves £75m per season from Adidas while Manchester United's ten-year deal with them is worth £900m for its lifetime cycle. With a five-year deal reportedly set to be agreed between Liverpool and Adidas, according to Footy Headlines, the Reds are expected to be valued at a similar rate to the Gunners meaning they would get £375m over five years.

Adidas have become a popular brand among fans and this season's shirts have been praised by supporters at the Emirates Stadium. But, could Liverpool joining the Adidas family leave Arsenal worse off?

Fortunately from a monetary standpoint, that wouldn't be the case. Like Liverpool, Arsenal are signed into a deal until 2030 and this would not end prematurely without a significant intervention.

However, difficulties could arise when it comes to renewing their partnership with Adidas. The manufacturer may find it unsustainable having three of the Premier League's 'Big Six' on their books and thus a renewal with the fashion brand could be worth less to the club in 2030, or they could opt to terminate a deal with another club.

Another issue which could emerge revolves around kits becoming too templated in design. Sadly, we have seen a trend in recent years of clubs getting similar shirts from their manufacturer due to ease of production.

Thankfully, away and third kits are becoming more unique but having three teams all with predominantly red home kits in the top flight could see complacency creep into designs. However, if Arsenal are willing to move away from Adidas in 2030, they could have a strong negotiating hand.

Adidas have what feels like a monopoly at the moment in the top flight with Newcastle and Aston Villa also recently signing deals. For the likes of Nike and Puma, the onus will be on them to win back top clients like Arsenal and to do so they will need to open their chequebooks.

Overall, this new Liverpool deal is not going to be hugely significant to Arsenal yet but could well be beneficial for them in the long-term.