Arsenal blow Chelsea out of the water as Josh Kroenke 'really excited' about £199m masterplan

6 Manchester City Women 1.01 0.84 4.73 6.67
7 Aston Villa Women 0.42 0.84 4.14 5.31
8 Eintracht Frankfurt Frauen 0.59 1.43 3.04 5.06
9 Liverpool Women 0.25 0.68 3.97 4.81
10 Paris Saint-Germain Féminine n/a n/a n/a 3.88
11 Tottenham Hotspur Women 0.51 0.93 1.94 3.29
12 Everton Women 0.08 0.76 2.19 3.12
13 Bayern Munich Frauen 0.51 1.27 1.35 3.05
14 SL Benfica Feminino 0.08 1.27 0.68 2.03
15 SK Brann Kvinner 0.17 0.84 0.76 1.77
Deloitte Football Money League
Last year, it emerged that Chelsea valued their women’s team business at around £150m and, with owners Todd Boehly and Clearlake Capital in talks to sell a minority stake, have the chance to prove that appraisal right.

While there are myriad less easily quantifiably factors contributing to a club’s value, the starting point is usually a ‘revenue multiplier’.

General view outside the stadium prior to the UEFA Women's Champions League group C match between Arsenal WFC and FC Barcelona at Emirates Stadium ...
Photo by Paul Harding/Getty Images
Chelsea generated £11.4m, so a £150m valuation works at a roughly 13.2x revenue multiple. Using the same calculation, Arsenal’s women’s team would be worth approximately £199m.

It’s easy to see why Josh Kroenke, as quoted by ESPN in the summer, said he is “really excited about that part of the business” in the wider context of “women’s sport taking off around the world.”

Arsenal Owner Stan Kroenke before a game between Barcelona and Arsenal at SOFI Stadium on July 26, 2023 in Los Angeles, California
Photo by Trevor Ruszkowski/ISI Photos/Getty Images
It is an asset that, when the Kroenkes come to sell the club, will significantly move the needle in negotiations.

For context, a £199m valuation is almost £20m more than the sum paid by the San Francisco 49ers to take full control of Leeds United, one of English football’s most storied clubs, last summer.

Can Arsenal afford to sign a world-class striker this January?
To varying degrees, Arsenal have been linked with Newcastle’s Alexander Isak, RB Leipzig’s Benjamin Sesko, Brighton’s Evan Ferguson, and Juventus Dusan Vlahovic this January.

Alexander Isak of Newcastle United (14) arrives for the Carabao Cup Semi Final First Leg match between Arsenal and Newcastle United at Emirates Sta...
Photo by Serena Taylor/Newcastle United via Getty Images
Different deal structures and loan arrangements have been mentioned, with Isak likely the most expensive permanent option. Newcastle value him at £115m.

The mood music is that the owners are willing to spend, especially after Jesus’s season-ending injury. However, a blockbuster addition would require the Kroenkes to revise their budgets for the season.

Stan Kroenke of KSE, owners of Arsenal and the LA Rams with Arseal manager Mikel Arteta at the Los Angeles Rams Training Camp at Loyola Marymount U...
Photo by Stuart MacFarlane/Arsenal FC via Getty Images
Liquidity (how easily the owners can access cash) isn’t an issue for them, but KSE’s emphasis on self-sufficiency and proving out the viability of their long-term business plan is.

The focus will be on value and, with the league title likely beyond them in 2024-25, it would be a surprise not to see them wait until the summer, when the market is less erratic, to make a Hollywood signing.

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