Revealed: Liverpool land £120m+ payout as Man City blown out of the water

Liverpool and Manchester United earned significantly more money through shirt and merchandise sales than their fellow top-flight clubs last season, sources have told Football Insider.

The Premier League rivals have been making efforts to improve their commercial income in recent years in a bid to increase their overall revenue.

As per new official Uefa documents, Liverpool and Man United both raked in £123million from shirt and merchandise sales in the 2023-24 season.

They ranked joint-fourth in the world behind Barcelona, Bayern Munich and Real Madrid, who topped the charts with earnings of £165million.

Arsenal trailed behind Liverpool and United in sixth spot after receiving a £101million payout, while Tottenham earned £81million and Chelsea made £80million.

Premier League champions Manchester City were ranked 11th in the list, having brought in £64million.

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Liverpool‘s merchandise is sold through Nike, while United have a lucrative deal with Adidas.

Premier League club Merchandise sales (£m)

Liverpool 123

Manchester United 123

Arsenal 101

Tottenham 81

Chelsea 80

Manchester City 64

Liverpool and Man United top the Premier League merchandise sales table

Liverpool could blow Man United out of the water after deal agreed

Football Insider revealed last October Liverpool have agreed a deal with Adidas to become their kit manufacturer from next season.

Under the terms of their Nike deal, which expires at the end of this campaign, the Merseysiders earn a guaranteed £30million a year, plus 20 per cent royalty on net sales of club products.

Meanwhile, United’s 10-year deal with Adidas is worth £900million across the lifetime of the contract, while Arsenal earn £75million a season from the same supplier.

Liverpool could blow United out of the water as their deal with the German manufacturer is believed to be dependent on their on-field success, handing them the opportunity to earn more than £90million a season.

John W. Henry, Owner of Liverpool looks on prior to the UEFA Champions League final match between Liverpool FC and Real Madrid at Stade de France o...

Liverpool could land £700m windfall after stunning twist

Liverpool reported a record-breaking revenue last season after their turnover surged from £594million in 2022-23 to £614million.

Their strong financial performance was driven by a significant uplift in commercial revenue, which increased from £272million to £308million.

United also posted a record revenue as their turnover rose from £648million to £662million, while their commercial income remained flat at £303million across the same period.

Finance expert Stefan Borson told Football Insider Liverpool’s revenue could reach close to £700million following their outstanding performances this season.

Arne Slot’s side have built up a 13-point lead at the top of the Premier League table, while United are down in 14th after enduring a disappointing campaign.

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